Nicholas Jackson 
Your brand is your story, and storytelling is the most powerful way to connect with people. Everything you do should reflect your narrative so that it’s clear who you are and what you stand for. It doesn’t matter if it’s a logo or an advertising campaign; if there’s no story behind it, then what are you doing?
Your brand needs to be authentic in every way possible, from the colors of your web design palette to where you buy your coffee beans. The more consistent everything about your brand is, the stronger its impact will be on consumers. What does this mean for marketers? Your job just got easier because consistency means less effort when trying to reach out to customers through all channels (social, website, etc.).
You must think about your brand all the time to ensure it’s successful. It should be clear in every decision you make, or else it won’t resonate with customers or employees. What are some ways to do this? Think of creating a mission statement specific to your company that includes what you stand for and how you intend to affect change in consumers’ lives. That’s much better than just having a corporate vision that can be applied to any business at all. For more information about business in general, visit Bizop.
Brand your products by designing them in such a way that they reflect your narrative, so if someone is walking around with one of your T-shirts on, people will instantly know who he or she is supporting! That’s why companies like Coca-Cola take such good care of their cans – they want people to associate them with fun times and happiness.
In addition, you need to position yourself in your consumers’ minds. Your brand should be a topic of discussion because it’s distinct from the rest. Use social media, PR, and online advertising to make this happen! Of course, putting out great products or services is essential too since even if you have a strong brand name you won’t succeed if there isn’t anything valuable about your company at all.
If done correctly, branding can build an empire that will last for generations. Apple has always been a leader when it comes to storytelling through design & marketing; their designers are known for thinking outside the box with their products which is what makes Apple’s brand interesting. They’re consistent with their color palettes in all of their advertisements, and even in changing times, they’ve managed to keep the same style that made them popular in the first place. Try to emulate this if you want your brand to thrive!
Remember, branding is your narrative – so make sure it’s strong enough for people to remember you. And always have plans on how to improve it so that over time consumers will come back again and again, since they’ll associate these moments with your company.
